Basically every app has been redesigned. So we're getting a demo of it live.
Federighi unlocks the phone and the icons float down -- not all at once. He fires up Weather, and we see some moving clouds on the screen. Looks a bit like Yahoo's recent Weather app revmap.
It changes dynamically based on what place you're looking at. You can also pinch down, and you get an overview of your cities.
Onto calendar. Can swipe from day to day. Just tons of white everywhere.
Onto messages: The chat bubbles now kind of Jiggle when you move them. There's also a new gesture where you swipe from the left to come back to your message list.
GameCenter gets uneasy laughs.
Notifications adding a "today" pane is nice. But no quick-access settings?
Mail's been revamped too so photos go full bleed, and you can quickly hop between messages.
Notifications have transparency, there's also a new today menu that's like a daily brief.. The notification center is even avalable from the lockscreen now too.
10 new features in iOS, starting with "Control Center."
Oh, wait. Here it is. Control Center. Thank goodness!
Swipe up from the bottom of the device and you get quick access to brightness, volume, airplane mode, bluetooth, do not distrub, and flashlight too. Available from anywhere.
Multitasking: Now all apps can use multitasking, and get great battery life, Federighi says. Apps that use things constantly vs. apps that get occasional use based on how you use them. It's basically scheduling on the back-end.
iOS 7 also now shows apps running with previews of those apps, so you're not just killing off icons.
Onto Safari: New fullscreen look, almost zero chrome. Now there's just a single bar at the top. This has favorites, reading list, etc. It also shows tabs like a big stack of photos you thumb through, as if they were in a filing cabinet.
Keeping the interface minimal bleeds the line between browser and app.
Federighi shows us some simple gestures to hop back and forth between pages, as well as the search. Now included: shared links from social places.
No more 8 tab limit on tabs, says. Federighi hops through quite a few. These can also get ditched with a gesture. That's it for the Safari demo. Onto Control center.
Control Center: nice that it's an across-the-board connection system for AirPlay and music/settings. Clean remote-like feel.
Federighi does a quick demo, turning on the flashlight, starting some music, hopping to another app and readjusting those same dials without having to start another app.
"There's much much more," Federighi teases, including AirDrop, Apple's file sharing service.